The last minute Christmas dash by men up and down the country
frantically looking for gifts for their families is an annual
Christmas tradition for many in the UK. In fact, for a lot of
Brits, last minute shopping goes hand in hand with turkey and
However, it appears that not all traditions last forever
according to our new Christmas research out today. It shows that
the number of men leaving their Christmas shopping to the last
minute has halved. This festive shopping U-turn appears to be due
to the rise in mobile shopping with 1 in 10 British men buying a
Christmas gift on their mobile phone.
Brits haven't just used their mobile phones to buy Christmas
gifts, they have also used them to do 'screen shopping' on the high
street, the modern version of the traditional window shop. Shoppers
are using their mobile phones to scan barcodes to get more
information (12% of those asked); take photos of items in shops
(31%); and note down other people's sizes of clothes and shoes for
Rob Skinner, PayPal spokesperson, says, "The mobile shopping
revolution is having an unexpected impact on those Christmas
shoppers who tend to leave it to the last minute, typically men.
We're finding it easy to buy presents in our spare time, whether
it's on the morning commute or in front of the TV. It means we can
avoid the weekend rush on the high street."
The study also revealed that entertainment goods are the most
common gifts being purchased on mobile phones this year.
Conversely, it seems that parents and grandparents are among those
trying to avoid the hustle and bustle of toy shops, with 46% of
parents opting to buy toys on their mobile.
For some top tips on online safety make sure you check out next
week's blog post!
You can read more about the study
All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 2,053 adults. Fieldwork was undertaken
between 16th November and 19th November
2012. The survey was carried out online. The figures have
been weighted and are representative of all UK adults (aged 18+).
Additional statistics and details are available upon request
Filed Under: featured posts, shopping, selling, mobile