• End of the Christmas Eve dash as men turn to their mobile to shop

    Christmas post

    The last minute Christmas dash by men up and down the country frantically looking for gifts for their families is an annual Christmas tradition for many in the UK. In fact, for a lot of Brits, last minute shopping goes hand in hand with turkey and stuffing.

     

    However, it appears that not all traditions last forever according to our new Christmas research out today. It shows that the number of men leaving their Christmas shopping to the last minute has halved. This festive shopping U-turn appears to be due to the rise in mobile shopping with 1 in 10 British men buying a Christmas gift on their mobile phone.

     

    Brits haven't just used their mobile phones to buy Christmas gifts, they have also used them to do 'screen shopping' on the high street, the modern version of the traditional window shop. Shoppers are using their mobile phones to scan barcodes to get more information (12% of those asked); take photos of items in shops (31%); and note down other people's sizes of clothes and shoes for presents (11%). 

     

    Rob Skinner, PayPal spokesperson, says, "The mobile shopping revolution is having an unexpected impact on those Christmas shoppers who tend to leave it to the last minute, typically men. We're finding it easy to buy presents in our spare time, whether it's on the morning commute or in front of the TV. It means we can avoid the weekend rush on the high street."

     

    The study also revealed that entertainment goods are the most common gifts being purchased on mobile phones this year. Conversely, it seems that parents and grandparents are among those trying to avoid the hustle and bustle of toy shops, with 46% of parents opting to buy toys on their mobile.

     

    For some top tips on online safety make sure you check out next week's blog post!

     

    You can read more about the study here.

     

    All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,053 adults. Fieldwork was undertaken between 16th November and 19th November 2012.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Additional statistics and details are available upon request

    Filed Under:  featured posts,  shopping,  selling,  mobile

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